Pepla is a water and active-lifestyle brand for people who are going places — inspired by life in the sun, the water, and the outdoors, and designed to give people the freedom to move through it their way.

The story starts with my sister Farah and I - we grew up in Ames, a small all-American town in Iowa, literally in the middle of nowhere. Our life was pretty basic, and we enjoyed a simple outdoor upbringing.

A bit later in life, we moved to Egypt - our motherland. The Egyptian North Coast is a core part of who we are as a family — it's where we became people of the sun. We've traveled everywhere around the globe - and we can say with full confidence that The Egyptian North Coast and The Red Sea are absolute gemstones in this world. In the water, you connect with nature like nothing else. 

This is how and where Pepla came to life - on the golden sands and the turquoise waters of ‘Sahel’ - how locals coin the North Coast Mediterranean Beach Fronts. 

Having lived in both the West and the Middle East, we can definitely say that the mainstream fashion industry just didn't cater to us or to the values we held. It didn't cater to the type of people we wanted to be in this world. The messages we were getting as younger girls encouraged us to focus on the importance of being sexy in public. 

There was nothing telling you to make a difference in the world, or to beautify your mind as you do with your outer appearance - and there was absolutely nothing making you aware of the importance of your impact in this world. 

For Farah and I, Pepla is a voice before it is a brand. It's a voice that loudly says attractive minds are far sexier than attractive bodies. It says health is your biggest wealth. It’s a call on people to maximize the potential of their lifetime by being active and “Going Places” - both figuratively and literally speaking. 

Pepla is for purposeful, active people across the globe — those who want to make the absolute best use of their lifetime on Earth.
 
Today, Pepla serves individuals who want to lead active purposeful lives. 

A nature-based, active purposeful life is a life well lived. That’s what we do, we help you as you’re “Going Places”

We built Pepla with a global mindset from the first day. Our supply chain is international, our product is crafted across borders, and we ship worldwide. 

We take pride in our Egyptian roots and our international scale — inspired by the Egyptian North Coast - but built for the world.

Now - it's not just about Farah and myself anymore. It's about those who grind with us every single day. The Pepla Team has grown to 100 full time employees working out of our office headquarters, serving beautiful active people around the world. It's been an exhausting but rewarding journey.

Our team makes beautifully made pieces for you to wear. But most importantly, we exist to reshape the narrative on what it means to be a beautiful — and what it means to live well.

So here's to the sexy minds - to the compassionate - to those making an impact around their communities - to everyone around the world who lives purposefully, your impact is changing the world, you’re Going Places. 

We proudly serve you with love.

— Dina El-Mosalami
Chief Creative Officer at Pepla

We love hearing from our community! Every review helps us grow and create better designs that match your lifestyle. Here’s what our customers are saying about their favorite pieces.

Customer Reviews

Overall rating: 4.9 / 5 from 1489 reviews.

I loved it Perfect 😍

Purple Rashguard

I loved the leg extension piece it added fun and elegance at the same time

Radiant Legging Extension

Amazing as usual Keep going👌🏼❤️❤️❤️

Space Rashguard

The best long sleeve swimsuit material I ever tried . Soft and fast drying very comfortable. It worth every penny Totally adorable

Sunset Rashguard

The fit is perfect and the colour is amazing

Dawn Long Rashguard

Customer photo review of Retro Palm Long Rashguard

المايوه تحفة اوى اوى والماتريل رائعة ودى مش اول مرة ده تانى مرة فعلا خطير

Retro Palm Long Rashguard

The fit is good thanks to the advice to take a bigger size in this model

Boho Hemline Long Rashguard

Nice I love it 🌹❤️❤️❤️❤️❤️❤️thank u it is my second rash guard from u & still need more ❤️❤️❤️❤️

Chill Rashguard

التعامل مريح جدا مع تيم بيبلا وتبديل المقاسات والاسترجاع في منتهى السهولة ومتعاونين جدا. بيقدمو خدمة ممتازة زي ما المنتجات ممتازة

Green Botanical Long Rashguard

absolutely stunning.. so in love with the print:)))

Grunge Rashguard

Thank you soo muchh Love the quality

Ocean Rashguard

the size is small i try the size before i get it and order it on line but it reach smaller

Eclipse Long Rashguard

Amazing material Accurate sizes More than perfect👌🏼💜💜💜

Wild Rashguard

Great experience with only one Manufacturing defectin one piece

Tones Rashguard

Nice fit and material, color does not look like the pic, it is gray in real but I will keep it instead of sending it back and waiting for the new one to come.

Fierce Rashguard

Customer photo review of Memoir Rashguard

ده تالت واحد اجيبه ♥️ بحب كل حاجه في البراند ده ديزاين و ماتريال و كل حاجه و بيوصل بسرعه جدا. شكرا pepla♥️

Memoir Rashguard

Customer photo review of Haze Rashguard

مش اول واحد اجيبه و اكيد مش الاخير احلي ماتريال جبتها و احسن ديزاين بجد شكرا pepla ♥️♥️♥️

Haze Rashguard

The size of the top is really good.... The lower piece is little bit tight at the edges

Torch Girl's Rashguard Set

المشكله ما فيش leggings dark blue تمشي معاه

Minimal Long Rashguard

You should size up My son is only 1 year and 9 months old not even two and the 2 year old trunks where so small they won't even fit a 6 months old, and I'm not even talking about there length I'm talking about the elastic band and how small and tight it is. Even when I sized up for a 4years old size it's still smaller than his other swim trunks that were labeled 18 months old.

Sea World Boy's Trunks