Pepla is a water and active-lifestyle brand for people who are going places — inspired by life in the sun, the water, and the outdoors, and designed to give people the freedom to move through it their way.

The story starts with my sister Farah and I - we grew up in Ames, a small all-American town in Iowa, literally in the middle of nowhere. Our life was pretty basic, and we enjoyed a simple outdoor upbringing.

A bit later in life, we moved to Egypt - our motherland. The Egyptian North Coast is a core part of who we are as a family — it's where we became people of the sun. We've traveled everywhere around the globe - and we can say with full confidence that The Egyptian North Coast and The Red Sea are absolute gemstones in this world. In the water, you connect with nature like nothing else. 

This is how and where Pepla came to life - on the golden sands and the turquoise waters of ‘Sahel’ - how locals coin the North Coast Mediterranean Beach Fronts. 

Having lived in both the West and the Middle East, we can definitely say that the mainstream fashion industry just didn't cater to us or to the values we held. It didn't cater to the type of people we wanted to be in this world. The messages we were getting as younger girls encouraged us to focus on the importance of being sexy in public. 

There was nothing telling you to make a difference in the world, or to beautify your mind as you do with your outer appearance - and there was absolutely nothing making you aware of the importance of your impact in this world. 

For Farah and I, Pepla is a voice before it is a brand. It's a voice that loudly says attractive minds are far sexier than attractive bodies. It says health is your biggest wealth. It’s a call on people to maximize the potential of their lifetime by being active and “Going Places” - both figuratively and literally speaking. 

Pepla is for purposeful, active people across the globe — those who want to make the absolute best use of their lifetime on Earth.
 
Today, Pepla serves individuals who want to lead active purposeful lives. 

A nature-based, active purposeful life is a life well lived. That’s what we do, we help you as you’re “Going Places”

We built Pepla with a global mindset from the first day. Our supply chain is international, our product is crafted across borders, and we ship worldwide. 

We take pride in our Egyptian roots and our international scale — inspired by the Egyptian North Coast - but built for the world.

Now - it's not just about Farah and myself anymore. It's about those who grind with us every single day. The Pepla Team has grown to 100 full time employees working out of our office headquarters, serving beautiful active people around the world. It's been an exhausting but rewarding journey.

Our team makes beautifully made pieces for you to wear. But most importantly, we exist to reshape the narrative on what it means to be a beautiful — and what it means to live well.

So here's to the sexy minds - to the compassionate - to those making an impact around their communities - to everyone around the world who lives purposefully, your impact is changing the world, you’re Going Places. 

We proudly serve you with love.

— Dina El-Mosalami
Chief Creative Officer at Pepla

We love hearing from our community! Every review helps us grow and create better designs that match your lifestyle. Here’s what our customers are saying about their favorite pieces.

Customer Reviews

Overall rating: 4.9 / 5 from 1467 reviews.

The fit is good thanks to the advice to take a bigger size in this model

Boho Hemline Long Rashguard

Nice I love it 🌹❤️❤️❤️❤️❤️❤️thank u it is my second rash guard from u & still need more ❤️❤️❤️❤️

Chill Rashguard

التعامل مريح جدا مع تيم بيبلا وتبديل المقاسات والاسترجاع في منتهى السهولة ومتعاونين جدا. بيقدمو خدمة ممتازة زي ما المنتجات ممتازة

Green Botanical Long Rashguard

absolutely stunning.. so in love with the print:)))

Grunge Rashguard

Thank you soo muchh Love the quality

Ocean Rashguard

Amazing material Accurate sizes More than perfect👌🏼💜💜💜

Wild Rashguard

Nice fit and material, color does not look like the pic, it is gray in real but I will keep it instead of sending it back and waiting for the new one to come.

Fierce Rashguard

Customer photo review of Memoir Rashguard

ده تالت واحد اجيبه ♥️ بحب كل حاجه في البراند ده ديزاين و ماتريال و كل حاجه و بيوصل بسرعه جدا. شكرا pepla♥️

Memoir Rashguard

Customer photo review of Haze Rashguard

مش اول واحد اجيبه و اكيد مش الاخير احلي ماتريال جبتها و احسن ديزاين بجد شكرا pepla ♥️♥️♥️

Haze Rashguard

The size of the top is really good.... The lower piece is little bit tight at the edges

Torch Girl's Rashguard Set

Amazing material and the color is absolutely lovely, The customer service was super helpful and available, the delivery service was also very professional

Purple Rashguard

Perfect qualityy Dries very fast Looks gorgeous and summery

Sky Colors Rashguard

The dress came as expected, nice pattern and fabric, the height was just, would have preferred a bit more of length, overall a positive experience

Summer Girl Satin Dress

Tohfa bgd w material khatera ♥️♥️♥️♥️ i love it

Purple Rashguard

It's the greats and perfect purchase I have ever made quick and easy receive honourable communication great material and pattern Im really in love with it thank you so much

Marble Long Rashguard

Lovely unique design

Grey Turban

The swimsuit has a beautiful color, and the fit is really flattering and genuinely different from what you usually find on the market. The material is amazing, and the swimsuit is exactly how I had imagined it. I’d also like to thank the sales representative, Farid, at the District 5 branch for his kindness, great sense of style, and patience.

Tones Long Rashguard

خامة رائعة نحتاج إبراز ألوانها و موديلاتها في قسم مجمع لغطاء الرأس

Dark Grey Slip on hijab

The color of the rush guard is amazing and material is soo good

Dawn Rashguard

The fabric is good and th color is bright looks in real more beautiful than photos

Rocker Long Rashguard

Love the material and the pattern, so flattering. Just wish it came with a skirt for the price.

Indigo Rashguard